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About Me

JAY Joohyung LEE

I have been working in design industry since 1999, started from South Korea, going through Canada, and now in Switzerland with new Business Development, Brand Activation in agencies and governments.

All marketers are LIARS Storytellers. Thinking of you, they lead you to what you hear about and believe in.

All designers are BRAGGARTS Imaginers. Thinking more of you, permanence no exists.

I make you dream and how you dream of.



An accomplished and high achieving professional with compelling experience of working with high profile organizations involved in Design, Marketing and Business Development.

Demonstrates a solid track record of creating concept development programs, managing accounts, project management and experiential marketing.

An influential and creative team player that can motivate, educate and bridge the gap to achieve results by building long-term and mutually beneficial internal & external client relationships.

Excellent communication and negotiation skills, with a proven ability to seize opportunities, whilst building long lasting business relationships, trust, and mutual respect at all levels.



  • Secured Multi Million Euro accounts and subsequently account managed a global 500 and government agency accounts.

  • Identified commercial opportunities and secured accounts with clients in China, Japan, and Korea regarding Sports and Cultural events.

  • Led creative and technical development in multidisciplinary design and brand activation.

  • Monitored and managed sales opportunities and on-going projects which vastly improved workflow with CRM system.